05 – Brainstorming

The brainstorming process is devised in 1940 by advertising executive Alex Osborn who believed that there were two main factors contributing to the creation of ideas: deferral of judgment and reaching out for quantity (and not quality).

Technique's info

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OVERVIEW OF THE METHOD

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Definition

Everyone has heard about brainstorming but very few people know what it entails, and many think it only consists in writing down free-thought ideas. However, it is a lot more than this.

This technic can be used in almost any field or area. It is a very inclusive technique. All you need is a group of people involved in the initiative in order to begin.

Brainstorming gathers a group of people in order to come up with new and innovative ideas in a creative way. The goal here is to find the best solution to a problem or issue. With this way of thinking, no thought is considered wrong or unsuitable: All are kept until the team decides to eliminate some of them.

Brainstorming is also a lot of fun and most people enjoy the spontaneity and creativity it allows. This boundary-less environment encourages participants to lose their inhibitions as they generate thoughts, ideas, and solutions. The results can be surprising, impressive, and even out-of-the-box.

Objective

Ideas creations

Factors

  • deferral of judgment
  • reaching out for quantity (and not quality).

Rules

  1. Stimulating new ideas, thoughts, and inventions.

  2. Encouraging team members to think laterally and to suggest any idea that comes into their heads, regardless of how silly it may seem.

  3. Improving the overall creativity of the group.

How to do a brainstorming

Advices for a successful brainstorming

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