Definition
A business modelA representation and simplification of reality developed to convey information to a specific audience to support analysis, communication, and understanding. canvas (BMC) is a strategic management tool. It describes how a company creates, delivers, and captures value.
It takes form in a graphic and shows various elements such as value propositions, your financial situation, or your operational structure.
A BMC is built upon a single reference modelA representation and simplification of reality developed to convey information to a specific audience to support analysis, communication, and understanding. inventorying common points between several activities.
Why create and use a business model canvas?
A business modelA representation and simplification of reality developed to convey information to a specific audience to support analysis, communication, and understanding. canvas allows the mapping of programs, projects, and other initiatives (such as recruitment or talent retention) to the strategyA description of the chosen approach to apply the capabilities of an enterprise in order to reach a desired set of goals or objectives. of the company. In this capacity, the company is able to know where it is investing, where a particular initiativeA specific project, program, or action taken to solve some business problem(s) or achieve some specific change objective(s). fits, and view any related initiativeA specific project, program, or action taken to solve some business problem(s) or achieve some specific change objective(s)..
A business modelA representation and simplification of reality developed to convey information to a specific audience to support analysis, communication, and understanding. canvas can also be used to demonstrate where the efforts of various departments and work groups fit and align to the overall strategyA description of the chosen approach to apply the capabilities of an enterprise in order to reach a desired set of goals or objectives. of the enterpriseA system of one or more organizations and the solutions they use to pursue a shared set of common goals..
It also serves as a start-up template for creating a brand-new product or service or improving upon an existing business modelA representation and simplification of reality developed to convey information to a specific audience to support analysis, communication, and understanding. structure.
Constructing a business model canvas
Some advice
Using a Business Model Canvas
Read more by subscribing to the BA Toolkit
On top of the brief description of the method, access to:
- an explanation of when and how to use it,
- a practical example,
- tips and recommendations for use,
- downloadable checklists and templates,
- references for further reading,
- …
