A Collecting and measuring the opinions or experiences of a group of people through a series of questions. or A set of defined questions, with a choice of answers, used to collect information from respondents. is used to collect large amounts of qualitative and quantitative information. This includes information about customers, products, work practices, and attitudes. It gathers it from a group of people in a structured way and in a relatively short period of time.
Surveys use a set of structured questions sent to a group of people whose responses are then analysed. This allows to formulate knowledge about the topic of interest.
Why use a survey/questionnaire?
Types of survey questions
Making and using a Survey/Questionnaire
Read more by subscribing to the BA Toolkit
On top of the brief description of the method, access to:
- an explanation of when and how to use it,
- a practical example,
- tips and recommendations for use,
- downloadable checklists and templates,
- references for further reading,