A Collecting and measuring the opinions or experiences of a group of people through a series of questions. is used to collect large amounts of qualitative and quantitative information. This includes information about customers, products, work practices, and attitudes. It gathers it from a group of people in a structured way and in a relatively short period of time.
Surveys use a set of structured questions sent to a group of people whose responses are then analysed. This allows to formulate knowledge about the topic of interest.
Why use a survey/questionnaire?
Types of survey questions
Making and using a Survey/Questionnaire
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