What is


According to BABOK, Business Analysis is the practice of enabling change in the context of an enterprise by defining needs and recommending solutions that deliver value to stakeholders. 

Business Analysis enables a deep understanding of the structure, policies and operations of a enterprise and recommend solutions to achieve its objectives. 

What is a Business Analyst and what is its role?

According to BABOK, a Business Analyst is a person who performs business analysis, no matter their job title or organizational role.  

Here are some examples: System Analyst, Requirements Analyst, Process Analyst, Product Analyst, Product Manager, Product Owner.
But, ultimately, someone who performs the tasks described in the BABOK, including Project Manager, Software Developer, Tester, etc, also carries out business analysis.

Thanks to the enterprise’s search for innovation and constant changes in technological trends, the BA profession is increasing in demand among the job market. A Business Analyst is fundamental for the innovation of products and processes and advances in results. 

Wheel of the differents business analysts activities

What is IIBA?

The IIBA (International Institute of Business Analysis) is a non-profit association, who aims to facilitate the work of professionals working in the area of business analysis. 

It was founded in Toronto, Canada in October of 2003 to support the business analysis community by: 

  • Creating and developing awareness and recognition of the value and contribution of the business analyst,  

  • Defining the Business Analysis Body of Knowledge (BABOK), 

  • Providing a forum for knowledge sharing and contribution to the business analysis profession, 

  • Publicly recognizing and certifying qualified practitioners through an internationally acknowledged certification program.


Image of the BABOK book

The BABOK (Business Analysis Body of Knowledge), is a guide published and maintained by the IIBA. It is recognized as a standard for Business Analysis practices. The BABOK describes :

  • the knowledge areas of Business Analysis,
  • their respective activities and tasks
  • and the skills needed to be effective in their execution. 

According to BABOK, its primary purpose is to define the profession of business analysis and provide a set of commonly accepted practices. 

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