Use case
Edelw'ice
What is Edelw'ice?
Knowing the techniques of Business AnalysisThe practice of enabling change in the context of an enterprise by defining needs and recommending solutions that deliver value to stakeholders. is a great start, but in order to use them properly, we suggest you get to know the fictional company Edelw’ice.
So we invented this ice cream company to use as a case study of the techniques presented. For each problem that Edelw’ice will encounter in its development, we will show you which techniques to use and how to use them to enable Edelw’ice to continue to evolve.
Edelw'ice use case video
Watch the video and immerse yourself in the world of the ice cream company Edelw’ice to become familiar with the use cases.
To quickly retrieve an event, you can refer to the following timeline below.
Business case
Following the launch of the Edelw’ice website, Monica, understanding the needs of the market, proposes to develop an e-commerce service.
Heidi is not convinced by the idea because she is not sure it fits in with Edelw’ice’s current strategyA description of the chosen approach to apply the capabilities of an enterprise in order to reach a desired set of goals or objectives., and the website has just been launched, so it seems too difficult to manage.
To convince Heidi that her projectA temporary endeavour undertaken to create a unique product, service, or result. is viable, Monica decides to create a business caseA justification for a course of action based on the benefits to be realized by using the proposed solution, as compared to the cost, effort, and other considerations to acquire and live with that solution..
The business caseA justification for a course of action based on the benefits to be realized by using the proposed solution, as compared to the cost, effort, and other considerations to acquire and live with that solution. will enable her to define the needA problem or opportunity to be addressed., determine the expected results, evaluate her alternatives in order to propose the best possible solution. The case should answer the questions: Why, Whom, How, Where and What?
To do this Monica will needA problem or opportunity to be addressed. to create a detailed financial analysis assessing the costs and benefits of the projectA temporary endeavour undertaken to create a unique product, service, or result..
Once this first analysis is done, Monica creates her business planA detailed scheme for doing or achieving something usually comprising a set of events, dependencies, expected sequence, schedule, results or outcomes, materials and resources needed, and how stakeholders need to be involved. by going through the following 4 steps:
- A research phase to gather all relevant information such as the target market, competitors and potential alternatives.
- A second phase of BenchmarkingA comparison of a decision, process, service, or system’s cost, time, quality, or other metrics to those of leading peers to identify opportunities for improvement. which focuses on evaluating the service against other approaches.
- A phase three compilation where Monica will clearly identify the goals and vision of her projectA temporary endeavour undertaken to create a unique product, service, or result.
- Finally, she will document all her findings to make a clear case for Heidi.
Monica presents the business caseA justification for a course of action based on the benefits to be realized by using the proposed solution, as compared to the cost, effort, and other considerations to acquire and live with that solution. to Heidi and the rest of the team, who quickly understand the opportunity and the strategyA description of the chosen approach to apply the capabilities of an enterprise in order to reach a desired set of goals or objectives. Monica has developed.
Heidi notes that the management structure of the company will needA problem or opportunity to be addressed. to be adapted, fortunately this is all explained in the business caseA justification for a course of action based on the benefits to be realized by using the proposed solution, as compared to the cost, effort, and other considerations to acquire and live with that solution..
A few months later Edelw’ice celebrates the launch of its new e-commerce service!
