Value propositions refer to the characteristics of the products and services the company provides as well as how they benefit the customers.

They show 2 aspects:

  • Quantitative: Efficiency and offer’s price (innovation, cost, risks)
  • Qualitative: Customer’s experience and satisfaction, and the outcome (performance, convenience, customization)
Plan de travail 1

For you today

our document on the 6 steps to do a SWOT analysis!

Type in your information and get access to the document

Not yet a member?


Well Done,
You can access the pdf!

Feel free to follow our link and learn more about the BA Toolkit.