Ils permettent d’identifier et comprendre votre marché-cible. La clientèle peut être divisée en plusieurs segments selon ses besoins et exigences.
Le marché de masse : C’est le segment le plus courant. Les produits et services répondent à des besoins généraux, comme la vente d’aliments ou de nécessaire de toilette.
Le marché de niche : Placez-y les clients exprimant des besoins spécifiques.
Le marché multifacette : Plusieurs entreprises peuvent avoir des clients en commun, ce qui implique des services interdépendants.
Multitude de segments : Certain.e.s client.e.s appartiennent à plusieurs segments, qui se retrouvent par conséquent interconnectés
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |