Les entreprises adaptent leurs produits et services aux besoins de divers types de clientèle.
Afin d’assurer la pérennité de votre entreprise, cherchez à établir la relation idéale avec votre clientèle. Réfléchissez aux moyens d’améliorer vos produits et services afin de rendre l’expérience de vos client.e.s encore plus agréable.
Voici 3 questions pour vous guider :
La relation entre une entreprise et sa clientèle est complexe et différente pour chaque entreprise. Elle se présente sous différentes formes :
Une communauté : Les clients fidèles interagissent entre eux et avec l’entreprise et partagent des informations.
Une assistance personnelle : Un.e membre de l’équipe et un.e client.e créent un lien solide (par exemple après une vente). Cette relation peut se renforcer lorsque l’entreprise désigne quelqu’un pour répondre aux besoins d’un.e client.e et s’assurer de sa satisfaction.
Un service à la clientèle automatisé : Ce système examine les besoins individuels des clients et les accompagne à travers le processus de vente. Bien que moins personnel que le service précédent, il peut être aussi efficace.
Un produit personnalisé : Une fois une relation stable établie, l’entreprise peut se concentrer sur les besoins et exigences exacts de sa clientèle et la guider vers le produit ou service qui lui correspond le mieux.
Un système de libre-service : Ce système n’offre pas d’interaction clientèle-entreprise. Les clients reçoivent tous les outils nécessaires pour se servir eux-mêmes.
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Cookie | Duration | Description |
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cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
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cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
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