Knowing your environment and improving your decision making and processes.

  • Identifies customers and understands their preferences, their needs, the factors influencing them, and the way they make decisions.

  • Identifies opportunities that may increase value to stakeholders.

  • Identifies competitors and investigates their operations.

  • Seeks for trends in the market, anticipates growth rate, and estimates potential profitability.

  • Defines appropriate business strategies.

  • Gathers market data.

  • Addresses questions by relying on existing resources such as company records, research studies, and books.

  • Determines trends and draws conclusions through data review.

  • Helps you know when to exit a market, or partner, merge, or divest with other market actors.

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