Knowing your environment and improving your decision making and processes.
Identifies customers and understands their preferences, their needs, the factors influencing them, and the way they make decisions.
Identifies opportunities that may increase value to stakeholders.
Identifies competitors and investigates their operations.
Seeks for trends in the market, anticipates growth rate, and estimates potential profitability.
Defines appropriate business strategies.
Gathers market data.
Addresses questions by relying on existing resources such as company records, research studies, and books.
Determines trends and draws conclusions through data review.
Helps you know when to exit a market, or partner, merge, or divest with other market actors.