Knowing your environment and improving your decision making and processes.

• Identifies customers and understands their preferences, their needs, the factors influencing them, and the way they make decisions.

• Identifies opportunities that may increase value to stakeholders.

• Identifies competitors and investigates their operations.

• Seeks for trends in the market, anticipates growth rate, and estimates potential profitability.

• Defines appropriate business strategies.

• Gathers market data.

• Addresses questions by relying on existing resources such as company records, research studies, and books.

• Determines trends and draws conclusions through data review.

• Helps you know when to exit a market, or partner, merge, or divest with other market actors.