{"product_id":"concept-modelling","title":"11 - Concept Modelling","description":"\u003cp\u003eWithout a shared vocabulary, orders go wrong, work gets redone, and teams who actually agree on the substance argue about the words. The bigger the company, the more the vagueness costs.\u003c\/p\u003e\u003cp\u003eConcept modelling builds a common language — precise words, defined and connected — that underpins everything else: documents, procedures, software. You follow the method step by step — through to the fully built model.\u003c\/p\u003e\u003cp\u003eThis guide does not teach you to standardise your trade. It teaches you to give it the words it needs to grow.\u003c\/p\u003e","brand":"BA Toolkit","offers":[{"title":"Français","offer_id":55332051255625,"sku":"BAT-11-FR","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"English","offer_id":55332051288393,"sku":"BAT-11-EN","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":55332051321161,"sku":"BAT-11-DE","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"Italiano","offer_id":55332051353929,"sku":"BAT-11-IT","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"Español","offer_id":55332051386697,"sku":"BAT-11-ES","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/0501\/3833\/files\/couverture-vol11-fr_255255f6-e831-4c17-a773-7c4681f513d4.png?v=1789762847","url":"https:\/\/ba-toolkit.com\/en\/products\/concept-modelling","provider":"BA Toolkit","version":"1.0","type":"link"}