{"product_id":"focus-group","title":"21 - Focus Groups","description":"\u003cp\u003eFour recipes, as many expert opinions, and nobody around the table representing the end customer. It is the classic trap of the product decision made \"among ourselves\": launching an ice cream the team loves… and nobody buys.\u003c\/p\u003e\u003cp\u003eThe focus group brings real customers together, draws out through conversation the \"why\" behind their choices, then turns those verbatims into a decision — discarding the recipes that cannot be taken forward and ranking the rest on a weighted grid. You follow the method step by step — through to the final calculation that names the recipe to launch.\u003c\/p\u003e\u003cp\u003eThis guide does not only teach you to listen to your customers. It teaches you to turn what they say into decisions you will be able to defend.\u003c\/p\u003e","brand":"BA Toolkit","offers":[{"title":"Français","offer_id":55332046537033,"sku":"BAT-21-FR","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"English","offer_id":55332046569801,"sku":"BAT-21-EN","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":55332046602569,"sku":"BAT-21-DE","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"Italiano","offer_id":55332046635337,"sku":"BAT-21-IT","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"Español","offer_id":55332046668105,"sku":"BAT-21-ES","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/0501\/3833\/files\/couverture-vol21-fr_3619f64b-d5b3-46bd-8477-b95af989da27.png?v=1789762827","url":"https:\/\/ba-toolkit.com\/en\/products\/focus-groups","provider":"BA Toolkit","version":"1.0","type":"link"}