{"product_id":"entretiens","title":"25 - Interviews","description":"\u003cp\u003eIn too many projects, everyone \"knows\" what the customer wants — except that each person knows something different, and nobody has asked. You invest on a hunch, and discover far too late that you solved the wrong need.\u003c\/p\u003e\u003cp\u003eThe interview puts the customer back at the centre: a prepared conversation, open questions, listening that digs. You follow the method step by step — through to the costed diagnosis that reveals customers' strongest need, and contradicts the founder's intuition.\u003c\/p\u003e\u003cp\u003eThis guide does not only teach you to ask questions. It teaches you to hear what people actually want — and to turn it into a decision everyone understands.\u003c\/p\u003e","brand":"BA Toolkit","offers":[{"title":"Français","offer_id":55332047683913,"sku":"BAT-25-FR","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"English","offer_id":55332047716681,"sku":"BAT-25-EN","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"Deutsch","offer_id":55332047749449,"sku":"BAT-25-DE","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"Italiano","offer_id":55332047782217,"sku":"BAT-25-IT","price":16.95,"currency_code":"EUR","in_stock":true},{"title":"Español","offer_id":55332047814985,"sku":"BAT-25-ES","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/0501\/3833\/files\/couverture-vol25-fr_4a4a13e6-7e62-4948-95e2-563b520604cf.png?v=1789762832","url":"https:\/\/ba-toolkit.com\/en\/products\/interviews","provider":"BA Toolkit","version":"1.0","type":"link"}