A survey or questionnaire is used to collect large amounts of qualitative and quantitative information. This includes information about customers, products, work practices, and attitudes. It gathers it from a group of people in a structured way and in a relatively short period of time.
Surveys use a set of structured questions sent to a group of people whose responses are then analysed. This allows to formulate knowledge about the topic of interest.
Why use a survey/questionnaire?
Types of survey questions
Making and using a Survey/Questionnaire
Read more by subscribing to the BA Toolkit
On top of the brief description of the method, access to:
- an explanation of when and how to use it,
- a practical example,
- tips and recommendations for use,
- downloadable checklists and templates,
- references for further reading,