The SWOT matrix (or analysis) is a strategic planning tool based on four factors- Strengths, Weaknesses, Opportunities, and Threats, distributed as such.
A SWOT analysis can help you better understand your business, develop new goals for improving it, and figure out strategies for achieving such objectives.
Why perform a SWOT analysis?
How to conduct a SWOT matrix?
How to apply the SWOT Matrix?
The limitations of SWOT analysis and alternatives to consider
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