You know the name of the technique.
Rarely how to actually run it.

What remains is knowing where to start, who to bring in, what to produce and how to close. That is what each volume holds: the full method, templates to reuse, and one company running it in front of you — all the way to the numbers.

28 volumes published · one technique per volume · French, English, German, Italian, Spanish

See all the volumes  Â·  Discover the BADASS deck

Three volumes from the BA Toolkit collection: brainstorming, the Business Model Canvas, lessons learned

What is inside a volume

Five layers, the same in every volume. Learn the structure once, and you find it again in every book.

  1. The techniqueWhat it really is, what it is for, what it produces. Without the jargon, and without the caricature.
  2. When it appliesThe moment in a project when it fits, and the one when it would cost you a week. A technique with no contraindication is a technique poorly understood.
  3. The step by stepThe full method, step by step, with blank templates to reuse as they are on your own subject.
  4. The case, down to the numbersThe technique applied in full to a real company: the trade-offs, the wrong turns, and the numbers at the end.
  5. Limits and trapsWhat the technique gives you, what it will never give you, and the three classic ways to get it wrong.
Table of contents of a BA Toolkit volume, as printed in the book

The table of contents, as printed in the book. Nine chapters, the same in every volume.

One single company, from start to finish

Seal of Edelw'ice, artisan ice cream maker in Lausanne since 1983

The worked case in every volume takes place at Edelw'ice, an artisan ice cream maker on Lake Geneva. It has a founder, a workshop, shops, an ERP that creaks. It does not exist.

That is deliberate. An invented company can be told in full — the numbers, the trade-offs, the dead ends — where a real one requires removing everything that made the case interesting.

You learn the setting once. After that, you only read the technique.

Discover Edelw'ice

Where to start

The techniques of the core guide fall into six areas. If you already know what you need, start there.

Requirements and design 9 volumes Model, define and structure what will have to be built. Strategy analysis 6 volumes Decide where to go, and prove the company can get there. Elicitation and collaboration 5 volumes Get people talking, and turn what they say into decisions. Planning and monitoring 3 volumes Estimate, track, and learn from what has just happened. Solution evaluation 3 volumes Measure what matters, and see what a good number was hiding. Requirements life cycle 2 volumes Order the work, and speak one language from end to end.

Two ways of working

A fan of BADASS cards held in hand, one card per technique

The BADASS deck

54 cards. Put the card on the table and the workshop starts. Front: what it is, when to use it. Back: how to run it.

See the deck

 Inside spread of a volume: the method in the main column, the markers in the right column, and the worked case in tables

The eBooks

One volume per technique. The method carried through to the end, blank templates, and the case taken to the numbers.

See all the volumes

The deck is for choosing the technique when the question comes up. The volume is for running it once the choice is made.

Equipping several people

Several people, in several languages, sometimes on your own LMS. Tell us what you are looking for and for how many people: we come back within two working days with a costed proposal.

Request a proposal

Our latest articles

1 3